Dev-only brand guide

The Place Fund

The token conversion checkpoint for place sites: product model, route visibility, design brief, token groups, and build rules.

01 · Product model

One place, one route registry, one token base.

The Place Fund pattern separates public story routes, accredited investor routes, and internal/dev brand routes. This page exists so every new place can be converted to tokens before build.

/Storypublicarc/01-story.md
/placePlacepublicarc/02-place.md
/foundationFoundationpublicarc/03-foundation.md
/geoGeoExplorerpublic if usable geo data existsgeo assets
/regenerationProcess + Outcomespublicarc/04-process-outcomes.md
/investorsInvestorspublic, accredited-gatedarc/05-investors.md
/financial-modelModelpublic, accredited-gatedarc/06-model.md
/brand-guideBranddev-onlyDESIGN.md + tokens

02 · Design brief

Brand comes from the place, not from a template.

North star

A calm operating system for place-based regenerative capital.

Voice

Grounded, unhurried, place-first, precise.

Audience

Public learners, accredited investors, RDC/PRT operators.

Imagery

Real place media, GIS/KML artifacts, steward activity, model screenshots.

Anti-pattern

Generic ESG optimism, decorative leaves, card grids without project evidence.

03 · Token groups

WebsiteLayout injects the live brand system.

Core surfaces

--color-bg-basePage groundWebsiteLayout token
--color-bg-surfaceSection groundWebsiteLayout token
--color-bg-elevatedPanels and project cardsWebsiteLayout token
--color-text-primaryHeadingsWebsiteLayout token
--color-text-secondaryBodyWebsiteLayout token
--color-borderRules and hairlinesWebsiteLayout token

Fund semantics

--color-primaryStewardship and actionStudio token
--color-secondaryCapital and readinessStudio token
--color-goldSelective emphasisStudio token
--prt-lane-aLand and stewardshiplocked lane color
--prt-lane-bEcological creditslocked lane color
--prt-lane-cEnabling technologylocked lane color

04 · Build rules

These are the checks before a place site ships.

  1. Every public route renders from arc content or a confirmed project model.
  2. The brand guide renders on local and dev builds, then disappears from production.
  3. Brand is token-confirmed before a site build is considered complete.
  4. RegenOps is not a site route; it remains a separate cross-place operating app.
  5. Project cards should open their own websites, model apps, movies, or explainers when available.
  6. Studio tokens are the product. PRODUCT.md and DESIGN.md are the brief.

05 · Handoff

From brief to token base to public site.

PRODUCT.mdDESIGN.mdStudio tokensWebsiteLayoutPlace site